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5 Tips for Increasing Restaurant Sales

Published By: Jeff Darmound  -  Friday, January 20, 2017

From offering the best burger in town to continuously filling up the restaurant booths with new patrons on Friday nights, restaurateurs have a variety of goals that can make them successful. When it comes down to it, however, it's all about making money. This requires culinary entrepreneurs to always be focused on increasing their sales. Fortunately, there are some great methods for pulling this off.

Offer a Little Something for Everyone

There are many restaurateurs that open up their establishment's doors with a focus on catering to specific clientele. Owners of fried chicken restaurants don't believe that they are bringing in the health food crowd. This, however, doesn't mean that a healthy option or two shouldn't be offered up.

At the end of the day, this could include offering nothing more than a salad or soup on the menu. This means that when two friends are thinking of eating somewhere, a specific restaurant isn't going to be dismissed just because they don't have anything to offer one individual.

Provide Future-Use Coupons

Offering discounts is a great way to get people at the bar tables. Offering future-use coupons accomplishes this same task while also getting customers to spend more and return for future visits. For example, there are many eateries that offer coupons that give "$10 Off Next Visit for Spending $50 Tonight". This provides an incentive for patrons to spend more right away, and the well-deserved coupon will ensure they come back again.

Offer the Simple Things in Life

While an Italian restaurant may focus on selling great lasagna, spaghetti, and fine wine, these can't be the only staples on the menu. A restaurateur can quickly increase sales if they offer up salad, soup, appetizer and dessert options. Patrons are going to be inclined to spend more on each trip, and these dishes also provide servers with great upselling opportunities.

Provide Live Entertainment

While it's logistically or financially unfeasible for many restaurants to provide live entertainment, doing so can quickly help increase sales. First, those cafe tables are more likely to be filled on slow nights where there is trivia, live music, or karaoke being offered.

Additionally, live entertainment leads people to hang out longer at an establishment. While having a "lurker" at a restaurant booth does no good if they're not spending money, live entertainment usually results in visitors who at least keep appetizers or alcoholic beverages coming during the event.

Offer Promotions for Customer Reviews

Restaurants that offer discounts for customer reviews increase their sales in a variety of ways. The first thing is that customers are likely to return again in order to claim the discount that they earned. However, this also creates a marketing opportunity.

While there isn't any guarantee that a customer is going to leave a positive review, they are highly likely to do so if they are going to receive a discount for it. After all, what good is a discount on food that you don't enjoy? This means that you will most likely get positive reviews online by offering the discount. And when it comes down to it, a positive online presence is always helpful for bringing in new patrons.

Whenever there is a restaurant that fails, the reasoning can often be linked back to a lack of cash flow. Fortunately, the aforementioned tips can help minimize the potential of this being an issue. Even if the restaurant booths are full more often than not, restaurateurs should focus on increasing their sales from the week prior.

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