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3 Benefits of Owning a Restaurant Franchise

Published By: Jeff Darmound  -  Saturday, December 10, 2016

bloomingonionWhether they don't want to come up with a concept, want to avoid the headaches of finding a restaurant supplier, or simply hope to avoid trial-and-error tactics, numerous restaurateurs start out by purchasing a franchise. A franchise exists when a large restaurant sells a license to a third party, the franchisee, that allows them to operate under the same business umbrella. Franchisees receive a variety of benefits in doing so.

Prior Experience Not Mandatory

One of the biggest hurdles between a budding entrepreneur and a popular eatery with great outdoor restaurant furniture is a lack of experience. Everyone begins somewhere, but for those without experience in owning and running a restaurant, this hurdle can seem as though it's insurmountable.

With a franchise restaurant, though, this doesn't have to be an issue. With every license that is being sold, Franchisors put their reputation on the line and they don't want to take a chance with an inexperienced go-getter This is why most restaurant chains provide in-depth training to new franchisees.

Immediate Brand Recognition

One of the greatest benefits of buying a franchise is the fact that it comes with immediate brand recognition. A restaurateur could purchase the nicest cafe chairs, work with an amazing restaurant supplier and have a great concept, but this still doesn't guarantee that they'll ever be a household name.

This isn't the case when you have a franchise restaurant. Establishments that are capable of franchising are able to do so because they've already achieved success. Whether it's a McDonald's, Buffalo Wild Wings or Cici's Pizza, people will immediately know what's in store when a franchise is opening.

Easier to Get Started

Restaurant franchisors provide everything a restaurateur needs to get started. Everything from the décor to the menus is pre-selected in many cases. It's also important to note that securing funding for a franchise could be easier.

The simple truth is that franchises have proven themselves, but new restaurant owners with a novel idea haven't. A small business loan provider will be more likely to provide a loan if they know that it's tied to an already successful company. This way, it's okay to worry about filling up the tables for restaurants more than where to get funding.

The Support of a Proven Partner

A franchisor wants to see their franchised establishments succeed, and this means that they provide constant support. Whether it's through industry training or the simple knowledge of what does and doesn't work, the larger company always proves to be an invaluable resource. For lots of people, having this backup is all of the motivation they require to move forward.

Although opening a franchise isn't for everyone, restaurateurs in certain situations this is the best course of action. Doing so can provide a lifelong income, prepare an individual for bigger and better things, or simply provide networking with restaurant suppliers and other industry pros. Regardless of the final goal, it can be a rewarding to run a franchise.

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